How to track and visualize impressions and reach from Facebook Ads in Databoxįeeling overwhelmed with the sheer volume of data inside your Facebook Ads account? Are you a B2B company and want to benchmark your Facebook Ads performance, including CPM, CPC, Frequency, and more, against other companies like yours? Join the Benchmark Group for free. This benchmark was calculated from anonymized data from close to 500 companies. What is a good number of impressions for a Facebook Ads campaign?Īccording to Databox’s own Benchmark data, the median value for Facebook Ads impressions for B2B companies is 199.28K (monthly). But if each one saw the ad twice, your impression count would be 200. That means you might have 100 people as your reach. “One person can have multiple impressions of the same content,” Osama Khabab of MotionCue Studios explains. However, the number of impressions show how many times your ad was shown–regardless of how many people’s News Feeds it was shown in. Impressions are similar to reach in the fact that it helps you understand how many people saw your content.
TARGET IMPRESSION SHARE VS AVG POSITION FREE
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